Elevating Interiors with Craftsmanship: A Deep Dive into Priti International Ltd

 

Discover how Priti International combines Indian craftsmanship, sustainability, and modern design to supply handcrafted furniture and décor for global interiors and hospitality projects.

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Elevating Interiors with Craftsmanship: A Deep Dive into Priti International Ltd

In today’s interior architecture and commercial design world, there is growing appreciation for products that merge craftsmanship, authenticity, and sustainability. As architects and designers aim to blend cultural richness with modern functionality, few names capture this balance as beautifully as Priti International Ltd, an Indian manufacturer known for its handcrafted furniture, décor, and lifestyle products exported worldwide.

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A Story Rooted in Craftsmanship

Founded in Jodhpur, India, Priti International Ltd began its journey in 2005 under the leadership of Mrs. Priti Lohiya, Mr. G.D. Lohiya, and Mr. Hritesh Lohiya. What started as a small manufacturing setup has grown into one of India’s most recognized furniture and handicraft exporters.

The company’s mission is clear: to preserve the art of Indian craftsmanship while creating products that meet modern design and performance standards. Today, Priti International operates multiple production units and employs hundreds of skilled artisans, exporting to the USA, Europe, Australia, and beyond.

Its philosophy blends handmade artistry, eco-conscious materials, and design versatility, creating furniture and décor that are not only visually distinctive but also environmentally responsible.

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A Versatile Product Range

Priti International’s portfolio covers almost every aspect of interior furnishing — from solid wood furniture to textile accessories and upcycled décor pieces.

Main Categories:

• Wood & Metal Furniture: Beds, sideboards, dining tables, TV units, and wardrobes designed for both residential and hospitality use.
• Soft Furnishings & Textiles: Rugs, carpets, cushions, and fashion accessories reflecting India’s rich weaving traditions.
• Decorative Accents: Wall décor, display shelves, cabinets, and handmade accessories.
• Upcycled Handicrafts: Creative reuse of discarded metal and wood into stylish, functional furniture — a testament to the brand’s environmental commitment.

By balancing artisan quality with scalable production, the company serves both retail and project-based clients, making it ideal for hotels, boutiques, and design-led developments.

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CSI Division and Specification Relevance

For consultants and architects in Dubai, Priti International’s offerings align mainly under:

• Division 06 — Wood, Plastics & Composites (solid wood, veneers, carpentry)
• Division 10 — Specialties (decorative wood panels, wall shelving)
• Division 12 — Furnishings (movable furniture, soft furnishings, rugs, and curtains)

When specifying such products, project teams should verify:

• Compliance with fire safety and VOC emission standards under the Dubai Civil Defence and Dubai Municipality guidelines.
• Moisture and UV resistance of coatings and finishes for the Gulf climate.
• Availability of sample mock-ups, warranty terms, and test certificates before tender or procurement.

These considerations ensure that handcrafted or imported products integrate smoothly into Dubai’s stringent quality and sustainability standards.

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Market Position and Strengths

Priti International has become a public limited company listed on Indian stock exchanges, reflecting its maturity and governance. Its greatest strengths lie in:

• Sustainable production through upcycling waste wood and metal.
• Diverse design capability across traditional and contemporary styles.
• Custom fabrication for project-specific dimensions and finishes.
• Global export network across multiple continents.

Such flexibility makes it a valuable partner for architects and procurement teams seeking distinctive furniture that stands out from standard catalog offerings.

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Opportunities and Considerations for Dubai Projects

In the UAE, imported handcrafted furniture must adhere to several local requirements:

• Fire & Flame Resistance: All upholstery and wooden elements in hotels or public buildings must meet local and NFPA standards.
• Formaldehyde Emission Control: Furniture with composite boards must comply with VOC emission regulations.
• Durability in Gulf Climate: Timber and finishes should be acclimatized to withstand humidity, heat, and sand exposure.
• Shipping and Customs: Furniture imports from India require correct HS codes, duty clearance, and careful handling to avoid delays.
• After-Sales Support: For large hospitality or residential developments, ensure that the vendor provides post-installation service and replacement parts.

Given these points, designers can safely integrate Priti International’s furniture by specifying compliance measures during tender documentation.

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Design and Sustainability Appeal

One of Priti International’s strongest appeals lies in its sustainable craftsmanship. The company has been recognized as India’s largest exporter of waste handicraft products, turning unusable materials into functional, stylish furniture pieces.

For eco-conscious projects in Dubai—especially those pursuing LEED or Estidama credits—such upcycled products contribute meaningfully toward sustainability objectives. Moreover, the handmade character of their furniture adds authenticity to boutique hotels, restaurants, and luxury villas seeking warmth and individuality in design.

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Integrating Priti International into Your Projects

For architects and consultants in the UAE, Priti International can be introduced as part of FF&E schedules or interior packages, particularly in:

• Boutique hotels and guest houses
• Luxury residential villas
• Commercial offices and lounges
• Retail interiors and display spaces

Sample mock-ups, material submittals, and test certificates should accompany all proposed items before approval. When specified correctly, the brand brings both aesthetic and environmental value to modern interiors.

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Conclusion

Priti International Ltd stands out as a symbol of Indian craftsmanship meeting global design standards. Its ability to blend heritage materials with modern sensibility makes it a versatile choice for designers, developers, and procurement specialists.

For Dubai’s architecture and interior design community, such brands represent a bridge between culture and sustainability—helping create spaces that feel timeless, human, and beautifully handcrafted.